Digital Marketing is the dream of every business or start-ups. Before hiring any other employee, business owners are in search of hiring a Digital Marketer. Every business needs organic customers, a wide reach and the aura when people know your brand’s name, and this is not possible without Digital Marketers who can come up with new strategies to make a business grow.  

 

In today’s contemporary market, if you have a certificate, you can increase your earning potential to 100%. If you have done an excellent course from an excellent academy or institution, but you don’t have any certification, it doesn’t even matter. For this, we would like to recommend to you that Delhi is the place where you can get every facility that is needed to excel in this industry. With the touch of your skills and digital marketing training in Delhi, you can secure your career. You need to remain up-to-date with the latest trends that can help you go ahead of others in this course. 

Is the Demand For Digital Marketers Increasing ? 

 

If you’re searching for the answer to the same question, let me tell you that yes the demand for digital marketers is increasing day by day. As businesses are shifting from offline to online platforms to promote their business, their need for digital marketers is also increasing. They need professional marketers who can bring a good amount of customers and their engagement. They want their business to grow online and want people to know their brand. Here are some more reasons to make you believe the above explanation : 

• Everyone is on digital platforms: In today’s world, everyone is on digital platforms and hence the need for digital marketers is increasing day by day and in each sector. 
• The rise of e-commerce: Everyone shops online, even you right? The development and craze of online shopping can be seen everywhere and it has created a huge demand for digital marketing experts to promote products and services online. E-Commerce websites like Meesho, Flipkart, Amazon, Shopsy are growing more and more everyday. 
• Advancements in Technology: The world is coming up with new technologies everyday that includes artificial intelligence (AI), machine learning, and automation. All these things have changed the way businesses approach digital marketing and require skilled professionals who can use these tools and grow their customer base. 
• Growing Competition: As competition is increasing, the business is becoming more competitive. They are investing heavily in digital marketing to stay ahead of others. 

Overall, the digital marketing landscape is evolving rapidly, and the demand for skilled Digital Marketing professionals who can come up with new ideas are going to increase, and so are the job opportunities. 

Top 10 Certifications to Boost Your Career

Here are 10 certifications in Digital marketing that will help you get a better salary than others. Competition is everywhere! And to beat the competition, you need to become advanced. These certifications can assure you some of the best jobs with better salaries and will definitely make you stand out of the crowd. 

Let’s see what are those certifications that can help you get a better sum of salary in this competitive environment. 

• SEO Certifications

Google Ads Certification	This Course encompasses you with the knowledge of Google Ads Search Campaigns, keyword research, ad creation and bid management.
Google Search Console Certification	This certification enhance your understanding of Google Search Console and a numerous tools for monitoring the performance of your website and also troubleshooting issues.

 

2. Social Media Marketing Certifications

Meta Blueprint Certifications	These Certifications include Facebook, Instagram and WhatsApp Marketing, including ad creation and audience targeting.
LinkedIn Marketing Certification	This certification gives knowledge about marketing strategies on LinkedIn specifically and teaches you how to market your profile, product or services over the platform.

 

Content Marketing Certifications

HubSpot Content Marketing Certification	This certification covers the basics of content marketing and also teaches you strategy to develop your content.
Copywriting Certification	This certification mainly focuses on the art of writing effective copy for several marketing channels and agencies.

 

4. Email marketing Certifications         

HubSpot Email Marketing Certification

This covers best practices of email marketing that includes list building, campaign creation and analytics.

 

5. Analytics Certifications

Google Analytics Individual Qualification (GAIQ)	This Certification includes Google Analytics and its features for measuring the traffic of the website and its performance.
Adobe Analytics Certification	This specific certification demonstrates your proficiency in Adobe Analytics, a popular web analytics tool.

 

6. Paid Advertising Certifications

Google Ads Certification	This Course encompasses you with the knowledge of Google Ads Search Campaigns, keyword research, ad creation and bid management.
Google Search Console Certification	This certification enhance your understanding of Google Search Console and numerous tools for monitoring the performance of your website and also troubleshooting issues.

The Importance of Certifications in Contemporary Market

Just as we read the reviews before buying anything online or offline, the employer while hiring you might see all the certifications you have associated with your degree. So, for this purpose, the certification is a must-factor whenever you are considering any institute. As everyone knows that no degree matters without certification. A certification proves your expertise in a specific field. With a certificate, you can prove your knowledge in a specific field and secure a better salary than others. Some of the certifications make you stand out from the crowd. 

Conclusion

In this article, we have discussed the importance of digital marketing in the contemporary market and have informed you why it is an important field these days because every business is growing with the help of the strategies included in this course. With doing the course in Delhi, specifically doing a digital marketing course in New Delhi will definitely benefit you. You can trust this city because it is a hub for digital marketing aspirers. 

So stop struggling and start your journey now!!!